Yacht Marketing
Which unique aspects of your yacht will hold maximum appeal for a new Owner or Charterer? That is the most important question that our global marketing team will seek to answer and define prior to launching your vessel on the market.
This will enable us to build the marketing collateral that not only showcases the very best of your yacht in terms of features and USPs, but also brings alive its unique story, history and onboard experience.
The marketing superpower
The leading marketing team in the superyacht sector
Highly experienced team
The in-house marketing team at Fraser are specialists in luxury yacht marketing. With many years combined experience both in the industry and for other luxury brands they work closely with the brokers on each individual yacht to make sure that it is marketed effectively to the right audience. Based in both the US and Monaco, with specialists in PR, events organisation and digital marketing they can create a highly-targeted strategy for your yacht.
Fraser website
Marketing is meaningless unless it is seen by the people who have both the motivation and means to buy or charter a yacht like yours.
Fraser's yacht marketing works with a single purpose: to generate quality leads and inquiries that result in successful sales or charter bookings.
Yacht video marketing
Today’s average attention spans: 7 seconds. First impressions are crucial. As well as high-quality imagery, we produce video footage of yachts and in-depth onboard personal walkthroughs led by the Captain or Broker, shot by professional videographers.
Our partnership with the Yachts For Sale channel on Youtube gives us unparalleled access to a vast global audience, larger than all other yacht brokerage companies combined.
yacht photography
Good photography is key to marketing your yacht effectively. If professional photos of the yacht do not exist, we can assist with a photoshoot of your yacht. The superyacht marketing team has worked with many leading photographers around the world and will ensure that we receive the best photos to promote the yacht and its facilities. These photos can then be used in brochures, electronic presentations, websites, advertising and at events around the world ensuring maximum visibility for your yacht.
Digital yacht marketing
Bringing potential buyers onboard
YACHT SHOWS
Central to our strategy is our strong presence at high-profile yachting events in established and new markets around the world. These events provide an excellent opportunity to exhibit your yacht to potential buyers first hand. Just some of the shows we regularly attend every year include: Monaco Yacht Show, Fort Lauderdale International Boat Show, Palm Beach International Boat Show, San Diego Boat show, Newport Beach Boat Show, Singapore Yacht Show and Palma Superyacht Show.
LUXURY EVENTS
In addition to yacht shows, we also regularly attend and host luxury events around the world. We work closely with our luxury brand partners such as Ulysses Nardin or Bentley to host a private event on board for their clients. We can also organise an exclusive event for clients from a private bank during a major sporting event such as the Rolex Monte Carlo Masters. Each event is highly targeted to provide a smaller exclusive viewing of your yacht to high net-worth individuals.
Yachting Media & Magazines
Yachting Magazines & PR
- Key placements in global luxury media by our award-winning PR Team help your yacht reach a wider audience of Buyers or Charterers.
- We capitalize on key opportunities to organise:
- open days
- participation in key Yacht Shows
- networking & partner events
- press trips
IN-HOUSE PUBLICATIONS
Fraser continues to leverage the unique experience of print to drive interest in your yacht, through:
- LIVE THE EXCEPTIONAL, the Fraser coffee table book
- Selected ad placements in luxury and marine print media
- Carefully crafted brochures sent to our most engaged clients around the world