Yacht marketing

The in-house marketing team at Fraser are specialists in luxury yacht marketing. With many years combined experience both in the industry and for other luxury brands they work closely with the brokers on each individual yacht to make sure that it is marketed effectively to the right audience. Based in both the US and Monaco, with specialists in PR, events organisation and digital marketing they can create a highly-targeted strategy for your yacht.

Within hours of the Central Agency agreement being signed we will develop personalised and targeted flyers which will be sent to potential buyers. Specialised flyers will also be sent out to the industry, ensuring the widest reach of potential buyers from around the world. Your yacht will also be advertised on numerous industry and specialised websites for yachts for sale to ensure maximum exposure. We also organise digital marketing campaigns on targeted sites, a highly effective and cost efficient way of reaching new audiences.

Central to our strategy is our strong presence at high-profile yachting events in established and new markets around the world. These events provide an excellent opportunity to exhibit your yacht to potential buyers first hand. Just some of the shows we regularly attend every year include: Monaco Yacht Show, Fort Lauderdale International Boat Show, Palm Beach International Boat Show, San Diego Boat show, Newport Beach Boat Show, Singapore Yacht Show and Palma Superyacht Show.
Click here for more information about these boat shows.

In addition to yacht shows, we also regularly attend and host luxury events around the world. We work closely with our luxury brand partners such as Ulysses Nardin or Bentley to host a private event on board for their clients. We can also organise an exclusive event for clients from a private bank during a major sporting event such as the Rolex Monte Carlo Masters. Each event is highly targeted to provide a smaller exclusive viewing of your yacht to high net worth individuals.

As well as industry and luxury publications Fraser also produces a number of inhouse publications every year which are mailed directly to our client database. The Fraser magazine was one of the first in the industry and remains one of the most popular, delivering an eclectic mix of innovative, thought-provoking and compelling editorial that appeals to and reflects the elite, couture lifestyle that our clients enjoy. Each issue features a number of yachts for sale. The Superyacht Gallery is a more targeted publication featuring yachts for sale and is currently being redesigned and will be relaunched shortly.

Video is also becoming an increasingly useful tool to promote yachts, especially with the advancement of filming and production techniques allowing videos to be easily viewable online. Our team can organise a video shoot with an experienced superyacht videographer to create a short video which can be sent to prospective buyers and exhibited on our website.  Fraser was also the first yachting company to use Augmented Reality in their advertising, allowing people to access yacht videos on their mobile devices directly from a picture in a printed ad or brochure.