Yacht charter management

Building a successful charter program takes experience, skills and knowledge. A strong charter program is delivered based on multiple factors, including: 

• A clear understanding of the main objectives to be achieved, 
• Effective collaboration of all the key stakeholders
• A thorough analysis of what the market is most looking for – including what attracts that market to comparable yachts. 

From there, we build the program accordingly and market it effectively to the right profile of potential Charterer.

Fraser Charter Managers know the inside tips that maximize revenue streams while minimizing the impact on your time on board. Our team’s smart calendar management means you never miss out, especially when multiple parties all wish to book the same weeks on board. From optimizing positioning to reducing turnaround time between charters by intelligently filtering bookings, they are armed with knowledge that comes from an average 16 years career experience.

Now managing a fleet of over 140 yachts, including the highest-value fleet of Greek charter yachts in the world today, Fraser Charter Managers know the charter market and know exactly what Charterers are looking for from their charter experience. Benefitting from their own experience plus the pooled knowledge brought by an average of over 4,500 days of charter booked on the global fleet each year, Fraser Charter Managers know just how to optimize the experience a yacht offers and secure more bookings. Upgrading features, enhancing toy collections, and upskilling crew to ensure all the latest service skills are offered can make a significant difference to a yacht’s success. We can show you how.

Fraser Yacht Marketing works to ensure bookings keep coming. Defining your yacht’s unique features and the benefits of a charter on board, we use every marketing technology available to precisely target qualified clients and make them not just aware of your yacht, but excited to step on board. Marketing across every channel brings to life the onboard experience, with a strong focus on harnessing the power of digital: your yacht is promoted on our social media platforms which secure +13M engagements per year, and we employ strategies from demographic and behavioural segmentation and geotargeting to A/B testing to ensure your yacht receives the maximum exposure.

Fraser’s multilingual team on both sides of the Atlantic is trusted by Owners and, just as importantly, by Charter Brokers throughout the global industry. Secure in the knowledge that each Charterer they place on board will enjoy the best possible experience under Fraser, industry Brokers as well as our award-winning in-house team are more likely to choose Fraser-managed yachts for their clients.

Your Fraser Charter Manager is your single point of contact, keeping your ownership experience streamlined by liaising between all parties on your behalf. We carry out prebooking reference checks and due diligence, and on your behalf take care of

The booking process:

• contract
• payment deadlines
• rate negotiations
• delivery fees
• APA and VAT payments