How, when and where your yacht hits the market matters. Your Broker combines their own market knowledge with unique, to-the-minute insight and analysis from Fraser’s dedicated Market Intelligence team, to ensure your yacht is perfectly positioned to achieve your selling goals - from the moment it is for sale.
Superyacht brokerage
Fraser brokers have completed a significant number of confidential and off-market sales that cannot be disclosed, particularly in the +80M/262' segment of the market.
If you are considering selling your yacht right now, find out more about the service, expertise, market analysis and buyer network that makes Fraser the first choice for hundreds of owners every year.
When it comes to selling your yacht, you need a trusted yacht broker and partner with extensive market knowledge to manage the sale of your most valuable commodity. Our luxury yacht brokers are some of the most experienced in the industry, with hundreds of years and hundreds of superyacht sales between them. Their expertise, combined with our advanced database result in swift, problem-free transactions that perfectly satisfy both parties.
Maximizing Your Yacht's Appeal
Niche Marketing Strategies for a Successful Sale
The Niche Market
Every yacht is unique and will appeal to a different clientele, even those that are production vessels will have each been modified to suit their current owner. Our expert team will work together to identify the unique selling points and therefore market niche for your yacht and will then put together a personalised marketing campaign to ensure impressive results from a wide variety of marketing efforts, whether discreetly or through high level exposure.
Selling Your Yacht
Through our advanced software and database capabilities, we can instantly identify and contact all clients who are actively seeking a yacht whose specification matches the boat you’re selling. Within 24 hours of signing a Central Agency Agreement with us, e-fliers can be prepared and distributed directly, yet discreetly to potential clients. All of this is in addition to our yacht brokers’ personal daily interaction with superyacht buyers from every corner of the globe.
The Next Steps
Your yacht broker will ensure that all the documentation for the yacht is up to date and ready for the eventual sale. Assisting with the creation of specifications and inventories when needed, as well as exclusion lists for any items that you do not wish to be sold with the yacht. They will follow up with every enquiry received on your yacht and report back to you on a regular basis to ensure that you are kept abreast of every development in the sales process. Once a buyer is found they will act on your behalf during the negotiation process and coordinate sea trials and surveys before harmonizing the completion of the sale.
Market Knowledge
In order to sell your yacht efficiently the superyacht brokers at Fraser ensure that they are constantly up to date with the latest market knowledge and trends. Working closely with our in-house Central Intelligence Department they regularly monitor asking and selling prices, new additions to the market, price reductions and other trends. This highly specialist knowledge enables them to advise you on the latest market fluctuations to ensure that your yacht is priced and marketed effectively.
Market leaders for over 75 years
Fraser - first choice, every time
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