Born and bred in San Diego, California, after completing a Bachelor of Arts in Communication from the University of California, Lauren pursued further education, obtaining a Master of Business Administration in Sports Business from San Diego State University.
Following her studies, she began her career at Spy Optic as a Marketing and PR Assistant, where she organized over 15 key marketing events annually across multiple sport segments and managed various social media outlets. Shortly after, she joined Aqualung America in California in 2011 as a Marketing and Digital Administrator. In this role, she executed US marketing initiatives, managed communication strategies, and achieved significant growth across all digital channels.
Specialising in brand and strategy, she continued her professional growth within the company, holding various positions over 13 years until reaching the role of Senior Global Manager for Aqualung Group in Sophia Antipolis, South of France. In this position, she led the development of global marketing strategies implemented across 90 countries, managed cross-functional teams, and orchestrated campaigns for increased consumer and prospect engagement.
Lauren also held the position of Executive member of the Corporate Sustainability Committee emphasizing conservation and education across the company and its work practices.
Her extensive experience in a global environment has deepened her understanding of successful collaboration across diverse cultures and work environments. Driven by a profound curiosity for travel, connecting with new individuals, and fostering personal growth, she eagerly embraces new challenges at Fraser.
Lauren is fluent in English, with basic Spanish and French.