Born in Finland and with a pioneering background in solutions-based IT services and the 360 approach of the ‘Internet of Things’ (IoT), Anders has a proven track record in applying that knowledge and ‘out of the box’ thinking for the benefit of innovative start-ups and legacy brands throughout his 25 years of management, sales, marketing, and product development experience across both the marine and luxury sectors.
Known for his pragmatic and hands-on approach to management, in his previous role as CEO of Baltic Yachts in Finland, Anders most recently led and implemented the company’s strategic turnaround resulting in the respected and much sought-after brand that it is today.
A seasoned and spirited keynote speaker and industry ambassador, Anders has shared his insights on many aspects of yachting including the future of the marine industry, the evolving world of UHNWIs and importantly, the vital role to be played in ensuring sustainability remains top of our agenda as an industry which, now more than ever, has more reason to work together as one entity than ever before.